UDAD Awards 2019

Second Award- MCM Rodeo Drive | Kenneth Park Architects

Kenneth Park Architects had the honor of acting as the architect for luxury leather goods retailer, MCM flagship on Rodeo Drive in Beverly Hills, CA. The team comprised of Kenneth Park, Kate Kim, Christine Fiorella, and Yesol Kim, drew inspiration from the signature gems and their intricate designs that adorn the MCM merchandise.


Second Award – Urban Design & Architecture Design Awards 2019
Firm | Kenneth Park Architects
Category | Interior Design
Team | Kenneth Park, Christine Fiorella, Kate Kim, Yesol Kim, Nia Middleton
Country | United States

The KPA team collaborated with MCM store planning to develop a concept that is opulent and eye-catching and nature and fully exemplified the luxurious and trendy style of MCM. The exterior storefront features polished brass and woven metal mesh. Once inside, visitors are greeted by a two-story feature wall located by the main stairs. The decorated wall is adorned in various gold tones of diamond shape Italian glass mosaic tiles. The specialty tiles were carefully handcrafted to form an ombre waterfall pattern. This diamond design was inspired by the fashion brand logo identity.

The interior concept more than serves the need to purchase products but also unfolds into an amazing experience overall.  The first floor of the retail space features a photo booth and oversized MCM teddy bear character which engages shoppers and encourages them to capture an overall instagrammable moment.

The overall vibe is set thanks to a DJ booth on the 2nd floor, creating an event type space for the “VIS”: very important shoppers. The shopping experience is redefined by allowing customers to interact with the brand and share their in-store experience on their social media pages. The outcome is a fun and unexpectedly chic retail adventure.