Here at EAD our design focus for not only this project but all our projects is to create a cultural and fully immersible
experience. Fine and Rare is a brand which focuses on the soul of Jazz music and fine bourbon and whiskey that
compliments the era that jazz was main stream. Our goal was to not only bring the clients criteria of both live music and full dining experience, but to allow the customer to truly feel apart of an era the moment they enter the space. Below is an excerpt from the final design presentation explaining the true experience we were hoping to create with this design.
World Architecture & Design Awards 2019
Third Award Award | Category: Hospitality Bars & Nightclubs
Architects: Elizabeth Torres
Studio: Evolve Architecture & Design
Team: Elizabeth Torres, Samantha Ponzio, Anthony Bueno
Country: United States
This quaint restaurant and bar breaks you away from the hustle and bustle of New York City. The space itself may seem misplaced as if it should have been designed in old times. The sense of old school charm draws you in upon entering and it heightens your sense of curiosity. The initial glimpse of distressed wood detailing with the gleam of patinaed metal décor triggers a warm and cozy sensation that runs through your core. You take a seat in one of the large booths with the soft leather that just feels right upon your touch. As you sink into the comfort, the waiter comes over to offer up a drink. You toss your hat on the table and ask for the signature cocktails menu. The same ones that have been swirling around your head all day will soon touch your lips.
The journey of their signature bourbons and whiskeys have a rich, earthy history as the distillery workers have sweated to perfect their concoctions. Starting in the field where the grains blow in the breeze to the distillery
where they are slowly matured to be poured into your cold glass. Before you have time to finish your thoughts, the waiter brings you their signature bourbon on the rocks.
As the bourbon just reaches the back of your throat, the jazz band appears on their stage to begin. You can hear the soulful saxophone warming up with the light jingle of a tambourine. The sexy, raspy vocalist begins with the strum of a guitar and the sound fills the space. Your mind empties to absorb the whole experience with the cool bourbon starting to warm your body. Faint clapping to signal the song has finished, the room is quiet when foot steps are getting louder. The waiter asks if you would like another, you simply nod. Tipping your head back to swallow the last drop, you glance at the antique paneling along the walls with its worn-out look. As the bourbon is settling, you notice you and the space are alike; a little worn out with a unique charm but still loved by many.