Space serves as a vessel of nature, where structural and natural elements intertwine to evoke a poetic imagery of forests and mountains. In this project, the design team refined brand strategy through exploring fashion’s role within diverse urban contexts while examining its intrinsic composition. The result is a thoughtfully curated fashion showroom and office space, orchestrated with a balance of scale, order, and versatility. The design deeply explores communication strategies and consumers’ psychology, cultivating a profound spiritual resonance between the brand and its audience—transforming consumers into a core driving force behind the brand’s evolution.
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Gold 🏆 Winner
Global Future Design Awards 2025
H.DIJIN Showroom & Office
Retail Interior (Built)
Firm
LubanEra·Design
Architect/Designer
Hongbo Chen
Design Team
Creative Director: Bobo Chen; Design Team: Zhang Le, Liu Zhixin
Location
Foshan, Guangdong Province, China
Country
China
Photographer/Copyright
©Nie Xiaocong
Social Media Handles:
Website
N/A
Balance is the foundation of the overall spatial design, allowing products to breathe in sync with nature’s rhythm. Here, space transcends its physical boundaries, becoming an artistic expression. In this tranquil setting, every object resembles a verse of poetry, while form serves as a silent guide, subtly shaping the interplay between interior and exterior. As customers move, their footsteps dissolve into the rhythm of the space. Textures breathe, visual rhythms flow, and sensory perceptions converge—not simply as design elements, but as a meditative exploration of materiality and a profound interpretation of modern aesthetics.
Natural stone, with its quiet gravity, merges with the vibrant pulse of nature. Its weathered texture whispers the poetry of time, subtly interacting with space.
The showroom is organized around the brand’s seasonal collections—Spring, Summer, Autumn, and Winter—forming four distinct zones. Geometric structures, shaped by nested and angular compositions, create a dynamic, multidimensional visual experience. The fusion of tradition and modernity breathes fluid rhythm and rich depth into the space. Stepping inside, visitors feel the seasons shifting, as every glance and touch evoke the serene passage of time. Balancing density and openness, the design creates a captivating interplay between reality and illusion.
In today’s fragmented digital age, new media platforms stand at the core of online communication. Navigating the boundary between the physical and the virtual, the project creates an immersive commercial livestreaming environment. It breaks the monotony of traditional livestream setups, crafting a dynamic boutique-style space that elevates engagement. Through multi-sensory interaction, it reshapes audience perception and participation, transforming livestreaming into a deeper emotional exchange—where every frame fosters connection and fuels brand growth.
The workspace is divided into three parallel zones, offering both calm solitude and dynamic interaction. As ideas spark across the whiteboard, reflections linger in the glass curtain walls—a silent witness to the interplay of inspiration and light. Design team is dedicated to exploring and reinterpreting nature and humanism within commercial spaces, unlocking new possibilities through brand storytelling. By crafting immersive environments that foster emotional engagement, the team transforms spatial warmth into a tangible experience—elevating the brand’s presence as a high-value commercial asset. Geometric forms serve as vessels for multidimensional storytelling, aligning material presence with emotional connection. Every corner becomes a dynamic hub—where commerce and everyday intertwine, evolve, and thrive.
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