2023 UDAD 🏆 Awards

Gold Winner – 711 5th Avenue Lobby Repositioning by Peter Marino Architects and SHVO

Originally designed by Bethlehem Engineering Corporation in 1927, 711 Fifth Avenue is a 340,000-square-foot Beaux-Arts inspired building that has served as the headquarters to notable corporations including NBC, Columbia Pictures, and Coca-Cola. The building is home to Ralph Lauren’s renowned restaurant Polo Bar and will soon feature CORE:NYC, a private member’s club.

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Gold 🏆 Winner
Urban Design & Architecture Design Awards 2023

530 Broadway Lobby Repositioning
Commercial Interior (Built)

SHVO and Peter Marino Architects

Peter Marino Architects

Design Team
Peter Marino Architects, SHVO, Triton Construction, DeSimone Consulting Engineering Group

711 5th Avenue

United States

©Evan Joseph

SHVO reimagined 711 Fifth Avenue under the direction of world-renowned design architect Peter Marino. Disrupting the conventional corporate lobby experience, the 1,600-square-foot lobby was revitalized with an emphatic hospitality sensibility featuring tailored artisanal finishes that reinforce a signature identity and ambiance with curated art and collector-grade furniture. Sophisticated infrastructure upgrades augment a contemporary and seamless tenant experience. 

The lobby’s specialty finishes include hand-plastered faux moon-gold walls by Fresco Decorative Arts, articulated texturized leather at the reception desk by Mongiardo Studio, high-gloss palmwood panels with ribbed detailing in the elevator lobby, a custom hand-sculpted bronze glazed ceramic fireplace surround by Peter Lane Studio and gold-leafed textured metal elevator doors. Featuring custom furnishings by Peter Marino, from the upholstered Poltrona Frau club chairs and verre églomisé moon-gold glass top coffee tables to two bronze boxes with a “deep water” texture on the cabinet doors, 711 Fifth Avenue evokes a hotel setting or private residence more than a typical office.