2022 IID 🏆 Awards

Gold Winner – Create Natural Warmth in Specialty – Hedong Branch of Tianjin Eye Hospital Optometric Center by CHENGYI (GUANGZHOU) DECORATION ENGINEERING CO., LTD.

Hedong store takes professional medical technology and customer service as the core, and optimizes its functions according to local conditions, fully reflecting the simplicity and comfort. It not only retains the “orbicular sky and rectangular earth” elements in the past design, but also makes a perfect expression in its own style. Divide the space reasonably, integrate the design into life, and create nature, taste and style.

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Gold 🏆 Winner
International Interior Design Awards 2022

Create Natural Warmth in Specialty – Hedong Branch of Tianjin Eye Hospital Optometric Center
Commercial and Retail Interior Built



Design Team

Tianjin, China


©Zhao Bin

Standing outside the door of Hedong store, the first thing you see is the colorful facade. The lighting is constantly changing, and the integration of architectural structure and lighting is used to outline the space modeling and create the space atmosphere.

The customized blue product display cabinet provides a space in the store where a large number of contact lens products and auxiliary potions can be reasonably displayed, from top to bottom, clean and tidy.

In the glasses sales area, there is a space-time tunnel mirror, which separates the sales area from the reception area without interference.

“Space-time tunnel mirror”, developed and produced by HALO design team, is inspired by the infinite mirror of the 1970s. LED antique bulbs, through multiple mirror reflection effects, create a deep visual effect. It is a spectacular display of art and drama.

In the front hall of the sales area, an original natural wooden column is connected with a circular ceiling at the top, and a square floor tile at the bottom, accompanied by pebbles, which perfectly inherits the core elements of “orbicular sky and rectangular earth”.

The combination of wood grain, glass, and metal with soft lights adds radiance to each other, bright and mild. The lightweight arc-shaped counter displays goods in multiple directions with elegance.

In the VIP sales area, golden metal frames and wall cabinets are inlaid on the wood grain wall. The simple and exquisite design integrates the display, sales and publicity functions.

The second floor is the comprehensive optometry area and rest area, which is full of warmth. The open reception hall has clear functional areas and smooth moving lines, which increases the visual atmosphere and reflects the professionalism and reliability of the optometry center. The open pattern of indoor space fully considers the moving line of personnel, without embarrassment, and feels comfortable and relaxed.