Situated at 70 Brompton Road, London, YDF Showroom is a beacon of creativity and elegance in one of the world’s most vibrant cities. Designed as a hub for interior design and architecture, YDF is a statement of style and a showcase of Yodezeen’s innovative approach.
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YDF Interiors Showroom
Retail Interior (Built)
Firm
Yodezeen
Architect/Designer
Yodezeen
Design Team
Artem Zverev, co-founder and lead architect, Artur Sharf, co-founder and lead architect; responsible for architecture, Artem Voskoboinyk, Yuliia Barsuk, responsible for interior design, Anna Fedorenko, Nikita Chaikov, responsible for interior finishing, Yana Lysak
Location
London, UK
Country
United States
Photographer/Copyright
©Gregory Vishnevetsky
Spanning 1,103 square meters, the showroom exhibits custom products and models from leading factories. The space reflects the Yodezeen style — bold, innovative, and sophisticated, with an emphasis on first-class design. Positioned opposite the historic Harrods department store, the architecture merges contemporary aesthetics with the rich cultural backdrop of central London.
The Yodezeen team developed YDF, marking their first commercial project of this scale in the UK. Every aspect of the showroom was designed to be visually stunning and highly functional, displaying models under optimal lighting. The team crafted custom items from scratch, coordinating with local engineers and leading factories to ensure flawless execution.
Natural materials like stone, veneer, and metal were essential to the showroom’s design. Chosen for their aesthetic and sustainable qualities, these materials enhance the timelessness of the design while reducing environmental impact. Stone offers durability and low maintenance, veneer maximizes wood utility, and metal adds a modern, enduring touch. This commitment to natural materials aligns with sustainable building practices, promoting environmental responsibility.
YDF Showroom exemplifies the studio’s vision of blending functionality with artistry. The design embraces bold solutions and meticulous planning, setting a new standard in the UK’s commercial design landscape. The integration of custom designs, innovative materials, and a multifunctional layout creates an immersive experience that not only showcases products but also tells YDF’s creative story.
A standout feature is the integration of a restaurant area with a show kitchen, creating a unique venue for London’s elite and international designers. This multifunctional space serves as an exclusive club, offering top-tier service and an immersive design experience. YDF Showroom is not just a retail space but a vibrant hub where creativity and hospitality intersect.
The YDF project is a celebration of design where every detail reflects Yodezeen’s artistry and vision. This project is a testament to the power of contemporary design, sustainable practices, and the creation of spaces that inspire and elevate the everyday experience of all who enter.