“Design is no longer about the things you make, it’s about the stories you tell”
The Yellow Stage : A Work Playground
The Yellow Stage is an experiential marketing company of CHOICE for some of the TOP brands in the country
such as Harley-Davidson India, Ray-Ban, BMW Motorrad, Oakley, LG, Schneider Electric India, DLF to name a
Urban Design & Architecture Design Awards 2018
Honorable Mention | Category: Office Building
Studio Name: Urbane-The Design Workshop
Yellow Stage has been actively curating some out-of-the-box concepts that narrate these stories, and aim at bringing fresh perspectives to their clients. We have been instrumental in conceptualizing & executing a variety of events & large format shows for all their clients.
The Yellow stage team, is a group of inspired individuals, who collectively bring a wealth of experience and knowledge to the table and who constantly challenge ways to unlock great creativity around every corner.
The Y block (the office space) is one such place where creative minds function better. A Work Playground which was designed, conceptualized and executed by Urbane-the design workshop. It’s a classic warehouse office where a shed used as Go-down was transformed into a super creative office space.
The Yellow Stage Studio, has been designed to inspire the team to imagine and envision fresh ideas & concepts. The Design philosophy was to have a deconstructed yet artistic space that immediately gives positive vibes and comfort to all the employees.
“Grungy and Rugged” yet warm, the idea was to ditch the typical crisp white walls cubicles and make way for a more open and vibrant working environment. Quirky & fun wall posters, vibrant wall graffiti’s an open pantry / lounge area, it’s all there, embracing the idea that creative work environment helps stimulate minds and inspire innovation.
Freedom of thought, freedom of space and freedom to express was the main design ideology, and that what the Y block speaks volume off.
There was no catalogue picking, no modular furniture. Every furniture piece to artwork to photographs on the wall, were specially curated to give a strong identity and sense of ownership, by using incidents/ events of during the growth of the company over the years.