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2024 IID 🏆 Awards

Gold Winner | Bosch Global Flagship Store in Shanghai | HATCH Architects

HATCH Architects has unveiled a new collaboration with BOSCH, revitalizing the global flagship store in Shanghai. Nestled within the bustling Jinhe Yuejie Yuanli Fang, the store’s prime location spans over 800 square meters and features an advantageous curved facade.

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Gold 🏆 Winner
International Interior Design Awards 2024

Bosch Global Flagship Store in Shanghai
Commercial & Retail Interior Built

Firm
HATCH Architects

Designer
David Wei

Design Team
Design Director: David Wei HATCH Design Team: Lu Huiqin, Zhang Yuechao, Lin Huar, Dai Erqiang, Liang Xin (Intern) Client Design Team: Lin Yaoqin, Ma Qingtian, Yuan Yongqiang Lighting Design: Ni Jianmin Project Management: Hangzhou Shucheng Exhibition Facilities Manufacturing Co., Ltd. Construction Drawing Company: Hangzhou Shucheng Exhibition Facilities Manufacturing Co., Ltd.; Shanghai Yinghe Exhibition Service Co., Ltd. Construction Company: Hangzhou Shucheng Exhibition Facilities Manufacturing Co., Ltd.

Location
Shanghai

Country
China

Photographer/Copyright
Photography: Qingyan Zhu

The transformation started with the facade, swapping the original Low-E glass for ultra-clear tempered glass, enhancing transparency and creating an eye-catching display. Inspired by BOSCH’s logo, the interior is centered around the “Bosch Star Ring” concept, linking the space’s various zones.

The Star Ring, composed of LED screens, is the focal point, displaying a vibrant rainbow strip of the brand’s signature colors. From the ceiling, concentric circles radiate outward, emulating celestial orbits, with hand-drawn black “star tracks” adding a personal touch.

The ceiling’s wood-grain veneer and flame-retardant board base are complemented by embedded light strips, echoing the rainbow motif and reinforcing the brand’s identity. The store’s palette is dominated by a warm, light wood, evoking the coziness of home, with black accents highlighting the high-end Accent | Line Master Kitchen Series appliances.

The black island and display shelves made from self-healing material offer a luxurious touch and serve as an inspiration for a high-end kitchen. The space is designed to be interactive, with a bar offering refreshments and allowing visitors to experience BOSCH’s “warm technology.”

The layout is organized around the Star Ring, providing a panoramic view of BOSCH’s diverse home appliance series. Street-facing experience areas simulate real kitchens, inviting visitors to engage with the appliances and participate in culinary activities, drawing the attention of passersby. A multifunctional room caters to private discussions or intimate gatherings, with an elegant and restrained design that makes the space feel expansive and bright. This flagship store is a testament to BOSCH’s commitment to innovation and comfort, blending technology with a welcoming ambiance.