此案作为方太企业1号位工程，首次将方太“文化即业务”战略全方位植入线下终端。我们提炼方太文化基因交融于终端空间中，用“方太味”唤起用户共情，建立品牌文化沟通心智，提升用户信任与成交意愿得文化体验之旅。
This project, as the flagship engineering project of FOTILE company, is the first to fully integrate FOTILE’s “culture as business” strategy into offline terminals. We have refined the cultural genes of FOTILE and integrated them into the terminal space, using the ” FOTILE Flavor” to evoke users’ empathy, establish a brand culture communication mindset, and enhance users’ trust and willingness to engage in a cultural experience journey.
Global Future Design Awards 2025: Entries Open!
Take your work to the next level. Register Now…
Gold 🏆 Winner
Global Future Design Awards 2024
FOTILE Cultural and Commercial SI Design
Commercial Interior (Built)
Firm
RE&DER DESIGN PLC
Architect/Designer
Wang Ligang, Xu Qiao, Wang Yiwen
Design Team
Wang Ligang, Xu Qiao, Wang Yiwen
Location
Ningbo Cixi·Fontai Ideal City
Country
China
Photographer/Copyright
©RE&DER DESIGN PLC
Website
N/A
Instagram
N/A
“幸福厨房理念”内化于空间，通过打造赏心悦目的厨房场景体验设计，演绎当代中国家庭幸福厨房故事，焕活用户对未来理想厨具居的向往。同时将文化理念融合进台卡、茶罐、抱枕等软饰，让游览者们在细微之处身同感受。场景体验中也植入中医学养生茶饮，秉承“食亦有道”理念。同时也为儿童区打造迷你厨房，儿童在交互中感受中国传统文化。
The “Happy Kitchen Concept” is internalized within the space, creating an aesthetically pleasing kitchen scene experience design that interprets the story of a happy kitchen in contemporary Chinese families, and revitalizes users’ aspirations for an ideal kitchen in the future. At the same time, cultural concepts are integrated into soft decorations such as table cards, tea cans, and cushions, allowing visitors to feel the subtleties. The experience also incorporates traditional Chinese medicine health-preserving tea drinks, adhering to the concept of “food also has its way.”A mini-kitchen is also created for the children’s area, where children can experience Chinese traditional culture through interaction.
空间内部主以黑、白、灰、咖啡金为空间色彩定调，配以不锈钢板、轻透镜面玻璃等多元材质，在去泛照明化的舒适灯光下和谐相衬，质感丰富细腻，打造浓浓方太味，让消费者对方太文化、品牌价值观产生高度认同，从而建立牢不可破得心灵链接。
Inside the space, black, white, gray, and coffee gold are set as the main colors, complemented by a variety of materials such as stainless-steel plates and light-transmitting mirror glass. Under the comfortable lighting of de-generalized lighting, they harmoniously complement each other, with rich and delicate texture, creating a strong FOTILE flavor, allowing consumers to highly identify with FOTILE’s culture and brand values, thus establishing an unbreakable spiritual connection.