Gold Winner: Marrow Fine One Paseo

REIMAGINING THE FINE & BRIDAL JEWELRY EXPERIENCE: MARROW FINE RENOVATES FLAGSHIP TO REFLECT A NEW GENERATION OF JEWELRY LOVERS

Marrow Fine flagship boutique in One Paseo reopened with a new design that transports people inside a Marrow jewelry box. Bells + Whistles brought to life the vision of customers to feel like being inside the Jewelry Box, hence being the jewels themselves. Bejeweled tones of rose and gold set a breathtaking scene that features a burgundy Memphis Milano inspired display case, a round floor mirror and rouge tambour. Sasha Seyb, a local San Diego decorative artist, hand plastered the walls with a plaster and mica emulsion. The treatment added depth and warmth to the space and the mica added a subtle sparkle to the walls that can be observed when the sun shines into the space. The babe cave, the intimate salon privé at the back of the store, was given a royal makeover with an art deco vibe. A flowing, custom mauve velvet couch hugs the pink gem fractal walls in the space created to celebrate clients and their new jewels.

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