This down jacket with the multi-layer modular design as the core makes innovations in appearance design and material selection, aiming to adapt to modern urban life and moderate outdoor activities.
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Global Future Design Awards 2024
PEACEBIRD x A-COLD-WALL* Down Jacket Series
Product Design
Firm
Ningbo PEACEBIRD Fashion Clothing Co., Ltd.
Architect/Designer
Ningbo PEACEBIRD Fashion Clothing Co., Ltd.
Design Team
Huimin Zhu, Chunyi Li, Lantian Li, Yanqun Luo, Qiang Chen, Jingyu Zeng, Ziwei Wang, Yuehan Zhang
Location
China
Country
China
Photographer/Copyright
©Ningbo PEACEBIRD Fashion Clothing Co., Ltd.
Website
N/A
Instagram
N/A
The product allows for flexible assembly and disassembly through snap fasteners to provide three different wearing options, well meeting the needs of diverse scenarios. The outer shell made of Dermizax composite fabric (a fabric with a high-tech non-porous membrane) is soft, elastic, and uneasy to deform, while also boasting excellent waterproofness and breathability (waterproof rating of 20000mm/H2O and breathability rating of 10000G/M2/24hrs), whereby users can keep dry even in intensive sports. Meanwhile, the fabric is resistant to wear, snagging and pilling, which effectively extends the service life of the down jacket. The inner lining mainly utilizes lightweight wear-resistant nylon 66; the sides and sleeves made of soft, breathable, quick-drying LITHERMO further ensure comfort and freedom of movements, so as to offer wearers a relaxed, pleasant experience.
As for appearance design, this down jacket’s segmentation takes into account users’ dynamic movements, which highlights ACW’s signature style; the simple yet powerful lines, paired with the classic color scheme of black and gray, are harmonious with various modern scenarios. Designed based on the research on the body shapes of millions of Asian people, the ergonomic product can perfectly fit the human body’s curves, striking a balance between stylish design and wearing comfort. The 4D hood system supporting multi-directional adjustment enables users to conveniently change the tightness based on personal needs, while waterproof frosted rubber strips are used to cover the zippers for the top fly and pockets, practical and fashionable. Additionally, the brim/lower hem, pockets, and sleeve tabs utilize the hot welding process, with inner seams sealed by 12mm waterproof adhesive tapes, which further improves the protective performance of the down jacket, making it more suitable for diverse scenarios including urban travel and outdoor activities.