OUDNA is a young brand specializing in down jackets. The new office is located in a super high-rise office building in the CBD core area, with the design goal of creating a relaxed and simple office environment, exploring the creation of a borderless display space, and conveying the brand’s warm, natural, soft, and vibrant concepts. Black and white colors form the color tone of the space, creating a spatial emotion of first suppressing and then rising. Red is embellished in the space, and the white tone of the space is like the purity of down and the cold winter of ice and snow. The huge red sphere is like a down jacket wrapped around every hot heart, jumping around and bursting with vitality. The red sphere serves as a visual focus scattered in various spaces, while connecting the spaces to make the space fluid. The design of the red sphere comes from rolling snowballs, conveying the corporate spirit and brand culture through snowballs, symbolizing that the team spirit of all staff working together can promote the rapid development of an enterprise. The gathering energy of everyone’s push can make the enterprise develop like a snowball, rolling bigger and bigger. Only by taking steady steps can the enterprise develop steadily and not let the snowball scatter. It follows the trend. The snowball inertia trajectory represents continuous development. Snowball became the first corporate culture training course for every new employee before joining, and the supportive and united corporate culture was also passed on to every visiting supplier, marketer, and other partners. The snowball of OUDNA cannot grow bigger without the joint efforts of various partners. The space is designed to be transparent and open, with huge curved walls rolling like snowballs, leading people to explore inward. The design of the mirrored ceiling extends the scale of the space while blurring its boundaries, creating a unique dynamic spatial experience that follows closely. The intermittent disconnection of the curved walls introduces natural light into the interior of the space, forming a unique light and shadow change.
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Global Future Design Awards 2024
Rolling snowballs
Corporate Interior (Built)
Firm
Hangzhou Great Scale Architectural Design Co., Ltd
Architect/Designer
baohua li
Design Team
baohua Li，Kaiwen Gan
Location
hangzhou，china
Country
China
Photographer/Copyright
©baohua Li
Website
www.GS-design.cn
Instagram
N/A
OUDNA是一个专注羽绒服的年轻品牌，新办公室位于CBD核心区的超高层写字楼内，设计目标营造轻松、简洁的办公环境，探索营造一个没有边界的展示空间，传递品牌温暖、自然、柔和和活力的理念。黑白色彩构成空间色彩基调，形成先抑后扬的空间情绪，红色点缀在空间当中，空间白色调犹如羽绒的纯洁以及冰天雪地的寒冬，巨大的红色球体如同羽绒服包裹下每一颗火热的心在四处跳动，迸发着活力，红球作为视觉焦点散落在各个空间中，同时串联起空间使空间具有流动性，红球设计来源于滚雪球，以雪球来传递企业精神和品牌文化，寓意全员齐心协力的团队精神才能推动一个企业的快速发展，众人推的汇聚能量才能使企业发展如雪球般越滚越大，步步为营才不会让雪球散掉的企业稳健发展，顺势而为的雪球惯性轨迹代表的持续发展。雪球成为每个新员工入职前的第一次企业文化培训课，助力、齐心的企业文化也同时传递给来访的每一位供应商和营销商等合作伙伴们，OUDNA的这个雪球的越滚越大离不开各类合作伙伴的共同助力。空间被设计成通透、开放，巨大的弧形墙体如同雪球的滚动轨迹引到着人向内探索，镜面天花的设计延申了空间的尺度同时模糊了空间的边界，创造了如影随形的独特动态空间体验，弧形墙体间隔性的断开将自然光线引入到空间内部形成独特的光影变化。