On October 18th, Tongrentang celebrated the grand opening of its Health Live Broadcast Base in Daxing, a monumental project spanning 5800 square meters. Crafted by the innovative WUUX Architecture Design Studio over three months, this avant-garde design aims to redefine the large health industry by creating a cutting-edge, comprehensive, and profit-driven live broadcast shared space.
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Tongrentang Health Live Broadcast Base
Corporate and Office Interior (Built)
Firm
WUUX Architecture Design Studio
Architect/Designer
Yong Wang
Design Team
Tan Wei, Teng Shujun, Yu Yue, Zhang Guiying
Location
Beijing, China
Country
China
Photographer/Copyright
©Xiao Shiming
Website
https://www.wuux.net/
Instagram
N/A






The Tongrentang Health 5G Shared Innovation Live Broadcast Base introduces the metaverse wave to the health industry. Encompassing a five-story space with the IP scene center, shared office space, product selection center, and live broadcast rooms, the design seamlessly integrates physical and virtual spaces. WUUX Architecture Design Studio navigates this complex task, making it a blue ocean of design possibilities.
Embracing avant-garde orientalism, the design bridges the physical and virtual realms. The metaverse and augmented reality coalesce, transforming Tongrentang’s metaphysical universe pharmacy into a tangible reality. The space’s aesthetic, with exposed scaffolding, galvanized steel plates, and golden glazed tiles, reflects an oriental futurism that contemplates the universe infinitely.
The live broadcast base breaks the dimensional wall, turning every corner into a stage. The utilization of space is comprehensive, with semi-open facades, circular bars, and simple geometric forms creating dynamic and interactive spaces. Breaking away from traditional constraints, live broadcasts expand beyond enclosed grids, enhancing human mobility and significantly increasing traffic absorption.
The design, centered on a healthy lifestyle, aligns with Tongrentang’s innovative development strategy. It transforms live broadcasts from a media form to a catalyst for efficiency upgrades in related industrial chains. The base serves as a template for Tongrentang’s 1800 offline stores, breaking through scene and traffic bottlenecks. This strategy anticipates a twofold increase in the commercial value of stores, incubating million-viewer live broadcast rooms. WUUX Architecture Design Studio, through revolutionary spatial construction and visual communication, drives Tongrentang’s brand strategies—super traffic, super IP, super value. This forward-looking design not only focuses on the company’s growth but also envisions the future of the large health ecosystem and urban civilization. The Tongrentang Health Live Broadcast Base is not just a physical space; it’s a pioneering venture into the realms of health, innovation, and the metaverse.