2021 GFD 🏆 Awards

Winner | Poly 335 Financial Center | Goettsch Partners

Poly 335 Financial Center is a large-scale mixed-use complex in the Zengcheng district of Guangzhou, China. The new complex is situated on the outer lines of Guangzhou’s subway and rail systems and borders residential neighborhoods and a new regional transit station. The project is an ideal indoor-outdoor setting for a vibrant, commercially successful community with new residences, offices, shops and hospitality offerings.

Global Future Design Awards 2022: Discounted Entries Open Now! Save $50
Super Early Discount – 20th October 2021 to 30th December 2021 – $199 = $149

🏆 Winner
Global Future Design Awards 2021

Poly 335 Financial Center
Future Architecture Concept

Goettsch Partners

Goettsch Partners

Design Team
Poly Real Estate (Group) Co., Ltd., Guangzhou Design Institute, China Construction Third Engineering Bureau Co., Ltd.



©Goettsch Partners

The phased development is anchored by a 335-meter-tall landmark office tower poised to become an architectural icon for the region. The 60-story, 142,000-square-meter Class A office building utilizes a series of external trusses strategically located throughout the tower to provide stiffness while integrating the vertical columns to the perimeter profile, creating flexible, column-free interior space.

Additional buildings in the complex include a neighboring 21-story hotel tower designed with a similar exterior expression as the supertall tower. The hotel amenities include meeting rooms, dining facilities and a fitness center intended to seamlessly blend with the three-level, 42,000-square-meter retail mall at the base.

The landscaped central plaza is the heart of the development. Entry is oriented toward the major vehicular and pedestrian approaches from the southwest, and the meandering path winds its way into the site, transitioning visitors through three distinct stages from an active public square to a more serene retail atmosphere.

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