The site is located on Huaihai Middle Road in Shanghai, adjacent to the south side of Huaihai Middle Road; the north side is an existing building; the east side is Feilong Building (a protected historical building); and the west side is No. 558 Huaihai Road.
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Shanghai Huaihai Middle Road HAI550 Urban Renewal and Renovation Project
Public Building (Built)
Firm
Shanghai JOIN Architectural Design Co., Ltd.
Architect/Designer
HUI WUYANG
Design Team
WUYANG HUI, GUOZHI HU, WENQIANG HUANG
Location
No. 550 Huaihai Middle Road, Huangpu District, Shanghai
Country
China
Photographer/Copyright
©BY photographer Zengyu
Website
N/A
Instagram
N/A
This project was originally built in 1923 as a three-story Paris Grand Theater. It was later rebuilt in 1993 on the same site as a seven-story Times Square. In 2006, the original theater’s seating area was demolished, and the original two-story roof was completed with a composite floor cover, which was used as the flagship store of Barbie in Shanghai. It has been closed since 2011.
The project is located in the core area of Huangpu District, and due to historical reasons, the surrounding buildings are quite dense. The distance between the project and the buildings on the east, west, and north sides is less than 1 meter, which does not meet the fire protection spacing requirements.
There is a small available site around the building, which is not enough to set up fire lanes and firefighting and rescue sites.
This design is a special type of renovation design. On the premise of meeting the owner’s business needs, it makes partial adjustments, transformations, and reinforcements to the interior space, facade, structure, water supply and drainage, electricity, and heating and ventilation of the building.
The Huaihai Road 550 project, as a key renovation project in Huangpu District, Shanghai, is a vivid practice of this concept. We regard this project as an important cell in the urban body, and through a well-designed renewal plan, we aim to awaken and continue its profound historical culture and architectural characteristics. Especially the tribute and rebirth of the original 1925 Xiafei Road Paris Grand Theater in the project, is not only a respect for history, but also an expectation for the continuous renewal of the city’s vitality in the future.
Design concept highlights:
- Respect for history and integration of innovation: On the basis of preserving the historical style of the building, modern design elements are cleverly integrated to make the Huaihai Road 550 project a model of harmonious coexistence between history and modernity, bringing new vitality and vitality.
- Environmental symbiosis and community integration: The project complements the historical elements such as the old buildings and alleys on Chengdu South Road around it. By optimizing the design of open spaces, walking paths, and public facilities, it promotes interaction and communication between communities, creating a warm and harmonious living environment.
- Unique interpretation of light and shadow art: Taking light and shadow as the soul of the design, using various glass materials, sky terraces, and open balconies, it creates a rich and ever-changing architectural facade, adding a unique artistic charm to the city.
- Sustainable development and environmental protection practice: The interior design follows the principle of green and environmentally friendly, using recyclable materials to create an exhibition-type diversified commercial space. It advocates a “from nature to nature” lifestyle, leading a new trend of sustainable consumption.
Diversified brands and creative display: Gather many young and design-oriented brands, covering clothing, home furnishings, coffee, accessories and other fields, providing consumers with a rich shopping experience and a platform for cultural exchange. Brand display is presented in a free and flexible way, highlighting the infinite possibilities of personality and creativity.