Leaf Loefgren is a mixed-use building, with residential units, corporate slabs and commercial areas, as well as public realm spaces dedicated to contemplation and interaction. This is the type of project which has been designed not only to promote well-being and quality of life for residents and users, but also to create a valuable experience to local community. By connecting the building to its surroundings, we create a closer relationship between people and the urban space. This was possible once the project was conceived, since the first sketches, integrated into the local urban lines, not limited by the four sides of the site. This design goes far beyond aesthetic solutions, bringing the best possible experiences to the people who will use that space.
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Leaf Loefgren Building
Mixed-Use Architecture Concept
Douglas Tolaine, Fernando Vidal, Giovanni Campari, Marcia Rozetti, Fatima Oliveira, Cesar Ramos, Renan Kadomoto, Fernando Afonso, Daniel Falcão, Gabriel Freitas, Maína Bartholomeu, Marcio Leme, Bruno Guedes, Rafael Sousa
The purpose of the project has always been to find a way to align the public and the private, taking advantage of the unevenness of the terrain to create multiple accesses and connections between the streets through public squares, a unique experience for the residents of the neighborhood. This spaces fruition also takes place along the building through large voids, walkways and squares that visually open up to the city. The mixed-use program was divided into retail on the ground floor that open to both the streets and squares, four floors with studios and offices, and just above there was the residential, which was designed to guarantee an exclusive view for each apartment.
The project should enchant and break paradigms, promoting a new real estate moment for the neighborhood. The land, with a steep slope and a total area of 22 thousand m², is not very common in a neighborhood like Vila Clementino, São Paulo. Terrains like this are challenging, but we took advantage of these features to create a multi-level plaza with an active facade.