HATCH Architects has unveiled a new collaboration with BOSCH, revitalizing the global flagship showroom in Shanghai. Nestled within the bustling Jinhe Yuejie Yuanli Fang, the showroom’s prime location spans over 800 square meters and features an advantageous curved facade.
Global Future Design Awards 2026: Entries Open! Take your work to the next level. Register Now…
Gold 🏆 Winner
Global Future Design Awards 2025
BOSCH GLOBAL FLAGSHIP SHOWROOM IN SHANGHAI
Commercial Interior (Built)
Firm
HATCH Architects
Architect/Designer
David WEi
Design Team
Lu Huiqin, Zhang Yuchao, Lin Huaer, Dai Erqiang, Liang Xin (internship)
Location
2588号 No.2588, Kaixuan Road, Xuhui District, Shanghai
Country
China
Photographer/Copyright
©Qingyan Zhu
Website
N/A
Instagram
N/A
Facebook
N/A
Whatsapp
N/A
The transformation started with the facade, swapping the original Low-E glass for ultra-clear tempered glass, enhancing transparency and creating an eye-catching display. Inspired by BOSCH’s logo, the interior is centered around the “Bosch Star Ring” concept, linking the space’s various zones.
The Star Ring, composed of LED screens, is the focal point, displaying a vibrant rainbow strip of the brand’s signature colors. From the ceiling, concentric circles radiate outward, emulating celestial orbits, with hand-drawn black “star tracks” adding a personal touch.
The ceiling’s wood-grain veneer and flame-retardant board base are complemented by embedded light strips, echoing the rainbow motif and reinforcing the brand’s identity. The showroom’s palette is dominated by a warm, light wood, evoking the coziness of home, with black accents highlighting the high-end Accent | Line Master Kitchen Series appliances.
The black island and display shelves made from self-healing material offer a luxurious touch and serve as an inspiration for a high-end kitchen. The space is designed to be interactive, with a bar offering refreshments and allowing visitors to experience BOSCH’s “warm technology.”
The layout is organized around the Star Ring, providing a panoramic view of BOSCH’s diverse home appliance series. Street-facing experience areas simulate real kitchens, inviting visitors to engage with the appliances and participate in culinary activities, drawing the attention of passersby. A multifunctional room caters to private discussions or intimate gatherings, with an elegant and restrained design that makes the space feel expansive and bright. This flagship showroom is a testament to BOSCH’s commitment to innovation and comfort, blending technology with a welcoming ambiance.
Follow us on
Instagram: @architecture.pressrelease
Facebook: @APRarchitecturepressrelease
LinkedIn: https://www.linkedin.com/feed/
YouTube: @aprawards