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2025 GFD 🏆 Awards

Gold Winner – Mengtai Group Hard Technology Pavilion | Juji Culture (Beijing) Co., Ltd.

Situated in the expansive landscapes of Ordos, Inner Mongolia, the Mengtai Group Hardtech Pavilion  presents a fresh spatial narrative that includes a new corporate showroom, upgraded public artworks, and a series of outdoor sculptural installations. The design fuses Mengtai Group’s commitment to technological innovation with the meticulousness of industrial production and the creativity of art, giving rise to a distinctive space that transcends conventional exhibition formats while resisting the tropes of science fiction. The design seeks to inspire a comprehensive and profound exploration of the origins of science, its spirit, belief system, dreams, ways of understanding, methodologies, perspectives, wisdom, philosophy, and its enduring mission. Through this, it aims to convey the warmth and infinite possibilities of technology, while emphasizing a deep reverence for science.

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Gold 🏆 Winner
Global Future Design Awards 2025

Mengtai Group Hard Technology Pavilion
Exhibition Interior Design (Built)

Firm
Juji Culture (Beijing) Co., Ltd.

Architect/Designer
Yibin Yang

Design Team
Yibin Yang, Wei Chen, Yi Liu, Yizhen Guo, Minghui Chai, Xinxin Li, Chenxia Wang, Paipai Jiang

Location
Inner Mongolia, China

Country
China

Photographer/Copyright
©Yunfeng Shi

Website
http://www.jujiwenhua.com

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When it comes to materials, the Mengtai Group Hardtech Pavilion  takes a daring approach, pushing the limits of materials, craftsmanship, and procedures by integrating multiple advanced metal materials and processes that break from traditional construction methods. Apart from the main theater, the pavilion’s walls, ceiling, and floors are entirely metal. While the base layers are standard, almost all visible structures primarily use aluminum alloys, supplemented in certain areas by square steel, stainless steel, cold-rolled and galvanized steel, tungsten steel, and perforated aluminum alloy panels. Small touches of brass and copper add contrast, and some surface layers even incorporate high-tech polymers such as carbon fiber, amplifying the space’s cutting-edge feel. The design incorporates large-scale forged components produced using various forging techniques (including free forging, die forging, ring rolling, and specialized forging processes), alongside sheet metal fabrication. Medium-sized elements primarily utilize casting methods, such as sand casting and specialized casting techniques. For smaller components, CNC machining and 3D metal printing are employed to ensure precision and a high-quality finish. Additionally, surface treatments like electroplating, spraying, and oxidation are applied to achieve a finish that closely aligns with the original design vision. Mengtai Pavilion reconstructs the foundational logic of exhibition design by transforming from a simple “container for information display” into a “cognitive operating system,” while moving beyond a traditional showcase of technological accomplishments toward an experimental arena for science ethics. Formed amid fears of the normalized present and uncertainties of future progress, it unsettles conventional experiences to foster a new aesthetic phenomenon. The pavilion’s commitment to moral beauty embodies a destructive aesthetic ideal, inviting reflection on sustainable aesthetics and the pursuit of future innovation and constant breakthroughs.


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