This is the pilot project from Samsung to design the first ever multi-experience store which should deliver directly to consumers the diversified of solution oriented products and connectivity. We need to differentiate the brand with the competitors. Most of all, the solutions and experience need to be presented to the customers in realisation of their passion-points (which speaks directly to the customers wants)
Third Award – Urban Design & Architecture Design Awards 2019
Firm | Cheil MENA
Category | Commercial Interior
Team | Junwen Wang, Minsu Lee, Wooseok Ko, Minkyung kang
Country | United Arab Emirates
We designed this experience store to not only showcase how Samsung products are connected and more powerful together, but also to position them as powerful tools that will help consumers bring their various passion points to life. Our core design elements included frames and light boxes that differentiated each product zone and linked passion points to a unique product experience. We localised the design using Arabian patterns and premium materials that would resonate with the region.
Using the ‘One Samsung Strategy’, we designed this experience store to not only showcase how Samsung products are connected and more powerful together, but also to position them as powerful tools that will help consumers bring their different passion points to life. So instead of basing our shop design around products, we created an immersive consumer journey.
Our core design elements included frames, a fluid line that linked passion points to a product experience; embedded metal plates that emphasized the product line-up; and light boxes that differentiated each product zone. We localised the design by using Arabian patterns as well as colours and premium materials that would resonate with the region.