2024 UDAD 🏆 Awards

Gold Winner | Guangzhou Urban Color Planning and Design | Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd

Guangzhou is an important commercial city in the coastal areas of southern China. She is a south subtropical climate city with long summer and short winter, high temperature and humid heat, so  is known as the flower city because of its lush plants and many flowers.

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Gold 🏆 Winner
Urban Design & Architecture Design Awards 2024

Guangzhou Urban Color Planning and Design
Urban Planning (Built)

Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd

Guo Hongyu

Design Team
Guo Hongyu, Cai Yunnan, Li Jinghai, Liu Jiezhen, Cai Wenyue, Zhu Yongting, Li Linchun, Chen Hong, Tan Jiayu, Zhao Jing, Wang Minyi, Li Yiran.

Guangzhou, China


©Guo Hongyu

Entrusted by Guangzhou Planning Bureau, we have undertaken the urban color planning of Guangzhou. This is the first urban color planning completed in China’s first-tier cities.

In this project, we foud the color range suitable for local climate characteristics through light and thermal environment analysis,extracted color samples from Baiyun Mountain, Pearl River, ocean, soil and vegetation, summarized the color characteristics of traditional buildings and local color preferences in Guangzhou, and extracted the recommended urban color spectrum with “A Sun-shining Color Gouache” specially belonging to Guangzhou through induction, separation and other color spectrum extraction technologies. The main color tone of the spectrum is the “sunshine-feeling intermediate colors”-the medium-high clarity、medium-low purity yellow-grey. This sunny and bright color is most suitable for the characteristics of Guangzhou’s natural environment and historical and cultural traditions.

We planned the spatial structure of urban color , and designed some key sections such as historical blocks, riverside landscape belt and arcade commercial street, and formulated urban color planning guidelines. In addition, in combination with the recommended urban color spectrum, we have formulated the guidelines for building materials matching the recommended color, so that the recommended urban color spectrum can be implemented more effectively. The project not only includes the architectural color design of several key districts in Guangzhou, but also extends to the color design of roads and bridges, structures and subway signage systems, greatly improving the city image and achieving significant environmental and social benefits.

We are committed to exploring the color genes of Guangzhou’s traditional culture and natural environment, deriving and innovatively applying it to urban space, to create a color environment with Guangzhou’s local significance, so as to telling Guangzhou’s story in color language.

The results of the project began to be implemented after the approval. It has been absorbed by the “Guangzhou City Overall Development Strategy Plan”, and become the basis for urban color design and review in Guangzhou.

The project not only achieves long-term guidance of the urban color environment of Guangzhou, but also gradually realizes the organic integration and shaping of urban culture. It has been highly praised by the urban planning experts and user for its high degree of scientificity, outstanding artistic expression and effective practical guidance. Therefore, the project has won the first prize of Guangzhou excellent urban planning, the first prize of Guangdong excellent urban planning and the national excellent urban planning award in China, won the 2021 World Design Awards organized by TAC, and has actively affected the color planning of a large number of Chinese cities.