Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, starting from the concept “fun-loving hearts creating the world”. The project follows the overall planning guidelines of Pazhou HQ District on the high level. The ground level of the building is set back for public space that connects the green park and the Qilou’s corridor to the north. The designer hopes the building can bring the public unique experiences of urban life and reflect the rich diversity of the city. Public activity area is open 24 hours on the ground level of the project, which simultaneously enhances the flexibility of the pedestrian circulation. Artistic stairs, culture exhibition boards, urban-scale artworks display area, accessible elevator lobby open to the public, retails, and other facilities serving the public are located in the same area on the ground level, which maximizes the public benefits through design.
Urban Design & Architecture Design Awards 2023: Discounted Entries Open Now! Save $50
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Gold 🏆 Winner
Urban Design & Architecture Design Awards 2022
Sanqi Interactive Entertainment Headquarters
Commercial Architecture Concept
Firm
GWP Architects
Architect/Designer
GWP Architects
Design Team
Ping Wang, Guowei Zhang
Location
Guangzhou, China
Country
China
Photographer/Copyright
©GWP Architects