2021 GFD 🏆 Awards

Winner | Platform | pba S.p.A. Brad Ascalon

Originally conceived to complete pba’s Programma 400 and intended mainly for hospital environments, Platform has been designed and developed to naturally fit into other environments as well, such as hotels, restaurants, offices, education and residential spaces. 

Global Future Design Awards 2022: Discounted Entries Open Now! Save $50
Super Early Discount – 20th October 2021 to 30th December 2021 – $199 = $149

🏆 Winner
Global Future Design Awards 2021

Product Design Elements Built

pba S.p.A. Brad Ascalon

pba S.p.A. Brad Ascalon

Design Team
pba S.p.A. Brad Ascalon



©pba S.p.A.

To work within so many environments, the design language needed a perfect balance of visual simplicity, a touch of playfulness, and functionality.

Visually, we are left with sculptural objects pared down to their essential forms and functions; elements that become integral and highly considered details within their environment. 

Brad Ascalon in collaboration with pba and the concept of Platform says: “It was immediately clear to us that pba, in taking the initiative to hire us as the company’s first American design consultancy, wanted to approach from a fresh perspective the problem of developing a line such as Programma 400. pba believed in our vision for the collection, and we believed then, as we do now, that their welcoming of our ideas was proof of a company that desires to offer its customers something special. It means that we’re selling more than mere commodities. We’re offering a small piece of ourselves. A company in any industry with this philosophy is the kind of company our studio truly loves working with.”

Francesca Masiero, President pba, on the collaboration with Brad Ascalon: “Brad has a functional sensitivity. In his projects, form is the essence of rationality. The collaboration with Brad didn’t need many words of explanation. By identifying in its form the nature of the object, beauty and utility have naturally corresponded. This is the revolution: to have both, and above all, within health care institutions”.

Produced in polyamide 6 resins, the series includes different elements: soap dish, tumbler holder, wall toilet paper roll holder, spare toilet paper roll holder, toilet brush set, and comes in a wide variety of colours.

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