Built at the turn of the 20th century, 530 Broadway is a unique property comprised of what was originally three adjacent buildings in New York City’s SoHo neighborhood.
Merging the artistic spirit of the neighborhood with contemporary design, SHVO commissioned Snarkitecture to conceive every object in the 860-square-foot lobby as bespoke art, creating the idea of Art/Work.
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Gold 🏆 Winner
Urban Design & Architecture Design Awards 2023
530 Broadway Lobby Repositioning
Commercial Interior (Built)
SHVO and Snarkitecture
Snarkitecture, SHVO, Triton Construction, Enea, DeSimone Engineering Group
The concept is a lobby with a contemporary sensibility – a gallery-like environment with a neutral material palette of concrete and white paint with blackened steel objects that appear to be floating in the space, infusing the lobby with unanticipated and memorable moments. Custom oil-quenched blackened steel objects – a wedged sphere, an eroded desk, and a threshold – appear to float in space or lift off the ground plane, while Curtain (2021) by contemporary artist Daniel Arsham seems to ripple away from the wall. These objects are meant to feel uncanny by doing things they wouldn’t normally do. A complex contradiction of ornament and fundamental pragmatism is integrated within the artistic expression of these purposeful and whimsical objects.
Ornamental surfaces in the interior of the lobby are painted white to create a monochromatic backdrop that still celebrates the rich history of the space and invites users to get up close to the details to fully appreciate them. It challenges the conventional corporate lobby design to offer a new experience rarely seen in a commercial building.
As an extension of the in-situ collaboration, Snarkitecture was an artist in-residence in the building in 2022, reinforcing a layered commitment to the building and experiential immersion.