2022 GFD 🏆 Awards

Silver Winner | The X Macallan Bar | Jingle Design

The X Macallan Bar: Experience Vivid Narrative of Classic Movies

Without trivialities, distance and limitation, the design for the X Macallan Bar perfectly interprets a scene of drinking whisky with friends, composes a melody of classic style, and creates an immersive space beyond the hustle and bustle of city life. Realizing the aesthetic value of space based on commercial logic is the designers’ secret to delivering distinctive commercial spaces. “In the design for the X Macallan Bar, we continued our commercial-logic-based philosophy, not only endowing the space with beauty but also providing practical solutions to maximize its profitability and values,” said the designer.       

Global Future Design Awards 2023: Entries Open! 

Silver 🏆 Winner
Global Future Design Awards 2022

The X Macallan Bar
Recreation (Built)

Jingle Design

Zhou Bo, Cai Yuyang

Design Team
Zhou Bo, Cai Yuyang

Shenyang, China



Upon entering the space, people feel as if they were sitting in an Irish pub, enjoying an atmospheric film by Wong Kar-wai or immersed in the romantic blues. A variety of retro styles will cater to different guests, allowing them to enjoy themselves in respect, intimacy and great comfort.   

As you step into the X Macallan Bar, a sweet smell of wine will greet your nose, you feeling as if surrounded by oak barrels filled with wine. Some adjectives come naturally in your mind: classical, exotic, warm and tipsy.

Here, you can imagine yourself traveling to a 19th-century Polish wine cellar, where in the dim light, the fragrance of wine penetrates the barrels, floats in the air and finally reaches your nose. So, just sitting here will enable you to forget the outside world.

At first, people coming here may just want to enjoy an idle evening with some whisky. However, the moment they settle themselves on the leather sofas, they can’t help getting lost in the unique style and atmosphere, feeling slightly drunk even though they haven’t had a drop of wine yet.    

“There is no need to add some patterns to the material if it can be used fully and skillfully, since decorative beauty is additional and artificial, while the beauty of materials is natural and original.” Without redundant decoration, it presents the sculptural beauty of the huge space. Its details, whether it is the rough texture of the ceiling or the solid wood of the beam, will touch people’s heart with the pureness of materials.

Surrounding the space are exquisite glass cabinets, inside each of which there is a bottle of wine from a different year. This unique display not only looks interesting but also shows the taste and charm of the space. 

With its wood and metal texture, the bar counter gleams in the light, allowing people to experience the classical atmosphere of the bar, while its metal background will bring people back to reality. It is really a wonderful experience.

Aimed to provide an immersive experience, the designers employ leather sofa and wooden grating as well as a touch of brilliant orange, creating a space that embraces people’s emotions and thoughts and shelters them from the hustle and bustle of the outside world.

The taste of wine is all about the present, but the experience will last forever. Beautiful scenes will exist beyond time and space, keeping business going. The X Macallan Bar has perfectly combined the market demand and functions with aesthetics of space, creating a classic-style atmosphere and endowing the space with the ability to create values. Looking back into history or lingering in the vivid narratives of classic movies, you will have a glimpse of the interesting silhouette of business and life.